Summer is coming, so is the newest Android version (V3) for Price Rhythm. This version includes the biggest on most radical user interfaces changes since the beginning of Price Rhythm. The new flat UI is simply beautiful. Early adopters called it simple, clean and elegant and we invite you to test it out. V3 also included many other performance fixes and improvements and more changes are expected to arrive soon. The version is now available on the Google Play store at the following link.
Personal Shopping Advisor.
Our newest version (2.3) is now available for Android. The update contains few new cool features and many new user interface improvements.
The changes in the new version includes:
- Local stores now will appear on a map
- Larger images are now displayed on the local deals
- Online deals now have thumbnail images
- Improved search coverage and better results
- More checklist items and specifications
- Better performance
- As usual bug fixes
Version 2.3 in screenshots:
Personal Shopping Advisor
We are glad to announce that we will be demoing our app in the upcoming AppNation IV conference. The AppNation conference will be held on December 11-12 in San Francisco at the Moscone West conference center. We will be demoing our app on booth F29 inside the Flurry village on December 11.
If you would like to hear more about Price Rhythm, talk to us about possible partnerships or just give us a feedback, then you are more than welcome.
To schedule a meetup feel free to comment here, tweet us or use the our contact page.
Looking forward to see you at the AppNation IV conference.
Price Rhythm Team.
Your Personal Shopping Advisor.
The holiday shopping seasons, traditionally begins few weeks before Thanksgiving and ends in Christmas. During that season the Jewish holiday of Hanukah also occurs. The traditions of gift giving during those holidays created the foundations for the raise of shopping volumes. The shopping season usually reaches its peaks during “Black Friday” and “Cyber Monday”. In previous years this period alone accounted for more than 50% of annual sales in the United States. During the shopping season, retailers invest heavily in promotions and sales in order to increase their share of the season’s sales. According to a report by comScore, consumers in United State alone had already spent more than $10.1B this November.
From a consumer’s point of view, the holiday shopping season is a chance to perform the larger annual purchases while still saving money. Since the season itself is relativity short (Some sales last less than 12 hours and longer sales last around a month) and the range of sales is endless, consumers turn to different tools to assist in their shopping. Among the common tools that are gaining popularity among shoppers are Smartphones. There is steadily and rapidly increasing consumer adoption of mobile commerce as a critical shopping channel, use of mobile devices for purchase or product research (According to Oracle, IBM and Yankee group). While in 2010 during ‘Black Friday’, only 5.6% of the traffic for online stores and retailers came from mobile devices, in 2011, mobile traffic increased to 14.3%, and, according to report by Walmart in 2012, during the upcoming ‘Black Friday’, mobile traffic is expected to reach up to 40% of the traffic to online stores and retailers.
Most of the consumers use their mobile device to compare prices (59%), get product specifications (51%), read reviews (45%), shop online (45%), search for deals and coupons (40%) and scan barcodes (40%) ( Digby mobile statistics). Moreover, as for the wide distribution and use of Smartphones, and due to the mobile devices availability anytime and everywhere, location base differentiations and analysis of consumer shopping behaviors, especially aiming to personal and close acquaintance of the consumer preferences and needs , makes mobile devices a leading platform for shopping aids.
The following study was done to uncover the importance of different shopping factors when it comes to a consumer’s shopping decision for the upcoming holiday shopping season. In addition, we wanted to evaluate the strength of different brands when it comes to making this shopping decision. The study was done based on analysis of data gathered using Price Rhythm’s mobile apps. The results of the following study should allow retailers and manufactures a better concentrate on the factors that matter the most to their target audience.
Study’s data set
The data used in the following study was gathered from more than 50,000 users from around the world (The user distribution by location can be found in figure 1). The biggest user base comes from North America, followed by Europe and then Asia. From demographic point of view, we found that women are more likely to use shopping recommendation applications, such as Price Rhythm, than men. In our data set, women represented 58.75% of the users while men only represented 41.25%. When trying to understand the gap between the men and women tendency of using such apps, certain anecdotes might shed a light. First, women shop more than men and therefore might be more likely to use such app. Secondly, based on our data, the most common product category searched in our app was groceries (41.7%), which traditionally is more dominated by women. On the other hand, Electronics category, which traditionally is more dominated by men, only covers 18.9% of the total searches. The complete category distribution can be found in figure 2.
What was measured
In this study we measured two things. First, we measured how consumers, from different geographical locations, perceive the importance of different factors when performing their shopping decisions. Secondly, we measured which brands consumers are most emotionally attached to.
In order to measure the importance of different shopping factors, we first defined nine different shopping factors. Each factor represents a different angle for examining the product before bought. The factors were: Product’s price, Quality, Performance, How tech savvy is the product, Product’s brand, It’s visual appearance, Product’s popularity, Product healthiness and the product’s environmental friendliness. Each consumer from our data set had selected, from these nine factors, which matters to him most when performing a shopping decision. Using the data gathered, a graph was created, for each geographical location, showing from 0-100% how many consumers defined a specific shopping factor as important in their shopping decision.
To measure brands strength, we defined five possible feedbacks a consumer can have for a certain product. The feedbacks were: very positive, positive, indifferent, negative and very negative. In the data set used for this study we included more than 250,000 feedbacks. We then summed up the feedbacks by their product’s brand. Feedbacks that were indifferent were ignored. Using the data gathered, we created a list with the brands with the largest feedback.
When we examined the shopping preferences analysis results, few interesting facts were found. We found out that a product’s price is the most popular factor by almost all consumers in all geographical locations. More than 96% of North American (Highest) consumers marked “price” as important. In Europe (Lowest) only 89% percent marked it as important. The second most popular factor after “price” is the product’s quality. Between 73% (Europe) and up to 82% (South America) marked “quality” as an important factor in their shopping decision process. The third factor differs depending on the geographical location. For example, in North America, 69% of consumers consider a product’s performance as an important factor while in other locations such as: Asia and Oceania, the third most popular factor is a product’s “brand” (69% and 62% accordingly). The results appear on figure 3 to 7.
List of strongest brands
When it comes to products brand, we found that the strongest brand was unsurprisingly Apple, followed by Samsung and Canon. The list of brands is showed below.
Our study shows that the behavior in the western countries, with highly developed consumption culture, are basically the same, and most of the consumers take into consideration more than just the product’s price.
Along with the increase use of mobile devices for shopping, consumers show a growing interest to better understand what they are spending their money on. Price Rhythm, as a shopping aid which is available anytime and everywhere, helps to increase consumer awareness of their shopping decisions, increase consumers’ satisfaction.
The best way to start the weekend is with something new and awesome. So to sweeten up your weekend, we are glad to announce that we have just released a new update for our Android version.
The update includes the following new features:
- We have extended our product details to include full product specifications. The product specifications will help you better examine a product.
- Another new and exciting feature is our new shopping profile setting. The shopping profile is an optional setting that allows you to define what matters most to you when you shop. Using your shopping profile, we will be able to provide you with more accurate and relevant personal recommendations.
- We integrated our new local stores engine. Using the new engine, we will be able to provide you with local stores information in areas that were once unavailable. We will increase our coverage with time, but for now we cover most of the USA and more than 250 stores in Australia.
- Bigger and better UI
- And the usual bug fixes.
As usual we want to hear your feedback, so feel free to comment.
Personal Shopping Advisor.
We are glad to announce that starting from today, Price Rhythm is now available for iOS 5. After months of hard work, long nights, hard days of debugging, our app had finally reached the coasts of the iTunes store. The app is available for free (of course) and includes all the cool features (such as recommendations, reviews, pro & cons, price comparisons and much more) that you got used to in our previous versions for Android and Windows Phone 7.
The app is available at the following link.
We hope that you will enjoy it, and as always we invite you to write us feedback and comments.
Attached are screenshots of the iOS Version:
Personal Shopping Advisor.
Shop a bit smarter.
To shade some light on PriceRhythm’s road map, here are few of our upcoming releases:
- New Windows Phone 7 version. The new version will be faster, stabler and with many new features.
- Getting into iTunes with our new iPhone app.
- Getting Local, since we are a global service, and all currently available local services don’t support local API’s (such as stores, directions and ect…) outside of the US and canada. We decided to implement such service by ourselves. We already mapped thousands of different locations, so expect to hear more about that soon.
- New Portal, a new and improved version of our portal is coming soon and coming fast. The portal will first be available for a few selected countries, but we are working on increasing it’s exposure.
- Mobile Web Version, for those of you working on an unsupported OS, we are planning a mobile web version of our portal.
- And much much more.
We are glad to announce that starting from today, our long expected version 2.0 is now available.
The new version is currently available on the Android Market as well as on the Amazon Android Market.
Among the long list of cool changes we added, the major new features are:
- A far more advance recommendation engine. Our new recommendation engine analyzes hundreds of parameters to give you a product specific recommendation. Now for each parameter you will also receive an exact grade (A to F).
- Our new product feeling options. The product feelings lets you easily, let us know what you think about a product from “Want” to “Lame”, just speak your mind and lets us make this world a better place.
- New barcode scanner for Android 2.2 and up. The new SDK performs much better and comes in a portrait mode. For phones with android 2.1 and down, you still have the good old barcode scanner.
- New UI. How can you make a new version without upgrading the UI? Well you can’t!. So we upgraded the UI to give you a warm feeling that your using the coolest shopping app out there.
- Less bugs more performances. We smashed alot of bugs and improved the app’s performance as always.
- And much more…
As always, feel free to let us know what you think.
Personal Shopping Advisor.
We are glad to announce, that we have just released a web version of our successful mobile app (http://products.pricerhythm.com/). Using the new web site you can easily search for millions of products, find the best deals and read product reviews.
As always we welcome your feedback