Monthly Archives: November 2012

Study: Consumer Shopping Preferences During the Holiday Shopping Season

Intro

The holiday shopping seasons, traditionally begins few weeks before Thanksgiving and ends in Christmas. During that season the Jewish holiday of Hanukah also occurs. The traditions of gift giving during those holidays created the foundations for the raise of shopping volumes. The shopping season usually reaches its peaks during “Black Friday” and “Cyber Monday”. In previous years this period alone accounted for more than 50% of annual sales in the United States. During the shopping season, retailers invest heavily in promotions and sales in order to increase their share of the season’s sales. According to a report by comScore, consumers in United State alone had already spent more than $10.1B this November.

From a consumer’s point of view, the holiday shopping season is a chance to perform the larger annual purchases while still saving money. Since the season itself is relativity short (Some sales last less than 12 hours and longer sales last around a month) and the range of sales is endless, consumers turn to different tools to assist in their shopping.  Among the common tools that are gaining popularity among shoppers are Smartphones. There is steadily and rapidly increasing consumer adoption of mobile commerce as a critical shopping channel, use of mobile devices for purchase or product research (According to Oracle, IBM  and Yankee group). While in 2010 during ‘Black Friday’, only 5.6% of the traffic for online stores and retailers came from mobile devices, in 2011, mobile traffic increased to 14.3%, and, according to report by Walmart in 2012, during the upcoming ‘Black Friday’, mobile traffic is expected to reach up to 40% of the traffic to online stores and retailers.

Most of the consumers use their mobile device to compare prices (59%), get product specifications (51%), read reviews (45%), shop online (45%), search for deals and coupons (40%) and scan barcodes (40%) ( Digby mobile statistics). Moreover, as for the wide distribution and use of Smartphones, and due to the mobile devices availability anytime and everywhere, location base differentiations and analysis of consumer shopping behaviors, especially aiming to personal and close acquaintance of the consumer preferences and needs , makes mobile devices a leading platform for shopping aids.

The following study was done to uncover the importance of different shopping factors when it comes to a consumer’s shopping decision for the upcoming holiday shopping season. In addition, we wanted to evaluate the strength of different brands when it comes to making this shopping decision. The study was done based on analysis of data gathered using Price Rhythm’s mobile apps. The results of the following study should allow retailers and manufactures a better concentrate on the factors that matter the most to their target audience.

Study’s data set

The data used in the following study was gathered from more than 50,000 users from around the world (The user distribution by location can be found in figure 1). The biggest user base comes from North America, followed by Europe and then Asia.   From demographic point of view, we found that women are more likely to use shopping recommendation applications, such as Price Rhythm, than men.  In our data set, women represented 58.75% of the users while men only represented 41.25%. When trying to understand the gap between the men and women tendency of using such apps, certain anecdotes might shed a light. First, women shop more than men and therefore might be more likely to use such app. Secondly, based on our data, the most common product category searched in our app was groceries (41.7%), which traditionally is more dominated by women. On the other hand, Electronics category, which traditionally is more dominated by men, only covers 18.9% of the total searches.  The complete category distribution can be found in figure 2.


Figure 1 – User distribution by geographical location

Figure 2 – Product searches by category

What was measured

In this study we measured two things. First, we measured how consumers, from different geographical locations, perceive the importance of different factors when performing their shopping decisions. Secondly, we measured which brands consumers are most emotionally attached to.

In order to measure the importance of different shopping factors, we first defined nine different shopping factors. Each factor represents a different angle for examining the product before bought. The factors were: Product’s price, Quality, Performance, How tech savvy is the product, Product’s brand, It’s visual appearance, Product’s popularity, Product healthiness and the product’s environmental friendliness. Each consumer from our data set had selected, from these nine factors, which matters to him most when performing a shopping decision. Using the data gathered, a graph was created, for each geographical location, showing from 0-100% how many consumers defined a specific shopping factor as important in their shopping decision.

To measure brands strength, we defined five possible feedbacks a consumer can have for a certain product. The feedbacks were: very positive, positive, indifferent, negative and very negative. In the data set used for this study we included more than 250,000 feedbacks. We then summed up the feedbacks by their product’s brand. Feedbacks that were indifferent were ignored.  Using the data gathered, we created a list with the brands with the largest feedback.

 Findings

When we examined the shopping preferences analysis results, few interesting facts were found. We found out that a product’s price is the most popular factor by almost all consumers in all geographical locations. More than 96% of North American (Highest) consumers marked “price” as important. In Europe (Lowest) only 89% percent marked it as important. The second most popular factor after “price” is the product’s quality. Between 73% (Europe) and up to 82% (South America) marked “quality” as an important factor in their shopping decision process. The third factor differs depending on the geographical location. For example, in North America, 69% of consumers consider a product’s performance as an important factor while in other locations such as: Asia and Oceania, the third most popular factor is a product’s “brand” (69% and 62% accordingly). The results appear on figure 3 to 7.


Figure 3 – North America

Figure 4 – Europe

Figure 5 – Asia

Figure 6 – Oceania

Figure 7 – South America

List of strongest brands

When it comes to products brand, we found that the strongest brand was unsurprisingly Apple, followed by Samsung and Canon.  The list of brands is showed below.

  1. Apple
  2. Samsung
  3. Canon
  4. Panasonic
  5. Sony
  6. Microsoft
  7. Asus
  8. Nintendo
  9. Crayola
  10. Hasbro

Conclusion

Our study shows that the behavior in the western countries, with highly developed consumption culture, are  basically the same, and most of the consumers take into consideration more than just the product’s price.
Along with the increase use of mobile devices for shopping, consumers show a growing interest to better understand what they are spending their money on. Price Rhythm, as a shopping aid which is available anytime and everywhere, helps to increase consumer awareness of their shopping decisions, increase consumers’ satisfaction.

Price Rhythm.

Shop smarter.

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Guest Post: The new Google Nexus 4 Vs. Galaxy S3

This guest post is by Boris Perepelitsky. Boris is a R.F Engineer and a part time tech blogger.

As we all remember about a year ago Google released their previous model, the Samsung Galaxy Nexus, and although I think that it was a great smartphone for its price (only $350 for 16GB), somewhat it was not such a great success.

Couple of weeks ago Google together with LG released their new smartphone, the LG Nexus 4. Not even a week passed and there are no phones left, so let’s find out what is it about the new gadget that attracts so many people.

This time, half a year after Samsung released the Galaxy S3, Google decides to release their new Nexus 4, and we can see that it is another thing all together. It is simply the best Android Smartphone ever, but don’t take my words for it, let’s check it out (according to the website -GSMAreana):

Samsung Galaxy S3

LG Nexus 4

Phone

Android 4.0.4

Android 4.2

Operating System

Quad Core 1.40 GHz

Quad Core 1.50 GHz

CPU

16/32/64 GB + sd card

8/16 GB

Memory

1 GB

2 GB

RAM

5.38″ x 2.78″ x 0.34″

5.27” x 2.70” x 0.36”

Dimensions

133 grams

139 grams

Weight

4.8” Super AMOLED (306 ppi)

4.7” True HD IPS+ (318 ppi)

Screen Size

1,280 x 720 pixels

1,280 x 768 pixels

Screen Resolution

8M Pixel, 1080p@30fps

8M Pixel 1080p@30fps

Camera Primary

1.9M Pixel, 720p@30fps

1.3M Pixel, 720p@30fps

Secondary Camera

Li-Ion 2100 mAh

Li-Ion 2100 mAh

Battery

From $550

$300/$350 in Google store

Price

O.K, now let see what we got:

We can clearly see that Google 4 win almost in all categories. It has the stronger CPU and it works with the newest Android system (Jelly Bean) which makes it the fastest android device today.

The new Google 4 has slightly smaller screen than the Galaxy S3 but I think that it is an advantage since Galaxy S3 is a bit too big to be used one handedly, where as the Google 4 is just right.

There is one main disadvantage in the new Google 4 (as in all Google phones before him), it comes with only 8/16 GB internal memory with no place for expansion card (micro SD), now days it’s simply not enough .

We can see that Galaxy S3 has the better front camera (1.9 MP), but they both have a very good back cameras with the ability to record 1080p HD videos, smile detection and more great features.

Another Great thing about the new Nexus 4 is its price, only $300 for 8GB and $350 for the 16 GB whereas the Galaxy’s price is still around the $500. You can clearly see that although Galaxy S3 is made for humans (with money), Nexus 4 is made for every men pocket.

Thank you for reading my post.

Price Rhythm Wins in Microsoft’s App Discovery Contest

Windows Phone 8

Windows Phone 8

We are glad to announce that Price Rhythm’s Windows Phone app was chosen as one of the winners in Microsoft’s App Discovery Contest.

Microsoft’s App Discovery contest was held to promote the newly released Windows 8 and Windows Phone 8.

Price Rhythm.

Personal Shopping Advisor.

Call Of Duty: Black Ops 2 Launch

COD Black Ops 2

COD Black Ops 2

All work and no fun makes life a little boring, so tonight we decided to have a little fun. We decided to hit downtown Toronto and join the party for the upcoming release of Call Of Duty: Black Ops 2!. Although the game might not show up in Price Rhythm (Yet!), we are pretty sure that it will get the “Highly recommended” mark.

So enjoy the pictures.

This slideshow requires JavaScript.

Enjoy Life,

Price Rhythm’s Team.

Guest Post: Galaxy S3 Vs. Galaxy Nexus

This guest post is by Boris Perepelitsky. Boris is a R.F Engineer and a part time tech blogger.

The Samsung Galaxy S3  (I9300) is a great smartphone but is it the right one for you?. Is it really so good, or maybe it is a bit overrated. I’ve decided to compare it to Google’s Galaxy Nexus (I9250) which was released 7 month earlier and is one of the more popular Android handsets. According to the website – http://www.gsmarena.com, both phones are made by Samsung and work with the Android operating system.

Samsung Galaxy S3

Samsung Galaxy Nexus

Phone

Android 4.0.4

Android 4.1.2

Operating System

1.40 GHz

1.20 GHz

CPU

Quad Core

Dual Core

Processor Cores

16/32/64 GB + sd card

16 GB

Memory

1 GB

1 GB

RAM

5.38″ x 2.78″ x 0.34″

5.30″ x 2.70″ x 0.35″

Dimensions

133 grams

135 grams

Weight

4.8” Super AMOLED (306 ppi)

4.65” Super AMOLED (316 ppi)

Screen Size

1,280 x 720 pixels

1,280 x 720 pixels

Screen Resolution

8M Pixel, 1080p@30fps

5M Pixel 1080p@24fps

Camera Primary

1.9M Pixel, 720p@30fps

1.3M Pixel, 720p@30fps

Secondary Camera

Li-Ion 2100 mAh

Li-Ion 1750 mAh

Battery

From 550 usd

350 usd in Google store

Price

O.K, now let see what we got. First, lets take a look at Google’s Galaxy Nexus. Although Google Nexus was released 7 month earlier it runs with Android Jelly bean (4.1.2) whereas Galaxy S3 runs with the Ice Cream version (4.0.4  upgradable to 4.1).

Both devices are manufactured by Samsung

Both devices are manufactured by Samsung

There is no doubt that by the hard numbers, the Galaxy S3 is the stronger phone but is it really worth the extra money?. It has the better camera but they both can record at 1080p (Full HD). Also on the Galaxy S3 you can store more data but do you really need it?.

Google Nexus is smaller by 0.15 inch than the Galaxy, but it makes it much more comfortable to be used one handed, the 0.08 inch in the width makes all the difference. You can use all the surface of the phone one handedly where as the Galaxy S3 is simply a bit too wide for the average hand.

And if we mentioned the size, one of the best things about the Galaxy Nexus – the screen, it has a bit smaller screen but the same resolution as the Galaxy S3, which makes it simply better (316ppi Vs. only 306ppi on the Galaxy S3).

Breaking Records

We always love to announce good news and today we got some good news. We are glad to announce that we have broke our daily download record with more than 2,650 downloads in one day!.

We would like to thank all of you, who downloaded our app and helped us breaking our record. May our app help you shop smarter.

Price Rhythm Team.

Personal Shopping Advisor.

 

 

Time.com “Price Rhythm Among 25 Best Free Android Apps”

We are very proud and humble to announce that the prestigious Time.com (Time Magazine) had found Price Rhythm as one of the best free apps for Android. The site had named Price Rhythm among other leading apps such as Google+, Shazam and Yelp.

Best Free Android Apps

We would like to thank all our users for supporting us in reaching this achievement. We are working hard to deliver the best product we can and we hope we can keep delivering a product that stands in your expectations.

Price Rhythm’s Team,

The Best Personal Shopping Advisor!.